Scion & Franco

For Scion’s release of the new IA & IM they launched a campaign to create awareness and intrigue featuring celebrity spokesperson James Franco. My team was engaged to devise a strategy to make the TV portion of the advertising campaign interactive. Our goal was to allow users to explore and learn more about the cars on TV and in turn increase brand awareness. After analyzing the cars and creative materials we created a strategy for multiple activations and designed content and apps for each.

ClientToyota, OptimediaMy RoleCreative Director: Interactive TeamJared Wolf, Michael Delavega, ShopTVYear2015

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