UR23 Design

ESPN Winter X Games Jeep Interactive TV Ad

Once again being the creative director and designer at The Band inc. has paid off by with great projects.  This time our client of two years ESPN asked us to manage, design, and produce the interactive tv advertising campaign for the sponsors of ESPN’s Winter X Games.  Jeep was one of the sponsors and below is the interactive TV ad we produced for them in alliance with Jeeps creative agency Organic.  What I did was look at Organics design work online for jeep and I used the branding and identity design work they had and converted it into a TV compatible Interactive Ad or commonly referred to as a Microsite.  Not only did we come up with the features of the campaign working with Jeep, ESPN, and Organic I also had the honor to create the video banner ad that played on Dish Networks channel 100 which was a ESPN Mosaic that played on TV during the whole Winter X Games.  When someone clicked on the banner I designed it took them into the Jeep Microsite.  Gotta give props to the designers and illustrators at Organic who made these designs possible.