Skills & Expertise

Research, Business Strategy, Information Architecture, Content Creation,  System Design, Atomic Design, UI Design, UX Design, Typography, Composition, Graphic Design, Branding, Copywriting, Motion Design & 3D Animation, HTML5, CSS3, Bootstrap, Foundation, Material Design, Android & iOS design guidelines, Oculus VR Design Guidelines, Google TV design guidelines, SASS, Less, Living style sheets, User testing, A/B Testing

Software Knowledge

Illustrator, Photoshop, After Effects, Maya, Final Cut Pro, Pro Tools, Premiere, Atom, Git/SVN, Animate CC, Experience Design, Sketch, InVision, Keynote, Wordpress, Visual Composer, Revolution Slider, Layer Slider 5, Woo Commerce, Magento, Shopify, Omniture, Google Analytics, PHP my Admin

Delivery Agent - Sr. Creative Director R&D

2011-Present

Reporting to the CTO, I was tasked to re-design Delivery Agents enterprise e-commerce product to be accessible on TV, mobile, social and VR. I was also in charge of designing an interactive advertising app template that could be used to enhance the TV experience and provide more value to advertisers and programmers. I merged the advertising and commerce applications into one cohesive design system that is device agnostic, responsive and supports a variety of interaction types. I designed the content management system that is used for building, managing, and deploying campaigns. I have also designed products/sites  for the data analytics and reporting for the campaigns.

Two Super Bowl advertising campaigns, David Beckham’s H&M and Katy Perry’s Halftime show have run on the platform. The campaigns, designs, platform and technology have driven headlines in the press on The New York Times, Wall Street Journal, Fast Company, Tech Crunch and others. My designs, products, and presentations for Delivery Agent have also helped bring in millions in investments from Samsung Ventures, Dentsu, and others.

The Band Inc. - Interactive Designer

2007-2011

The Band Inc was interactive television advertising agency startup. I was the 4th employee instrumental in starting up the company, gaining new clients, and accomplishing enough in the space to garner the attention of Delivery Agent inc which would lead to an acquisition. I was responsible for branding, websites, presentation materials, videos, demos and prototypes. I project managed myself as well as worked directly with our clients and platform partners. We consulted and educated our clients on the capabilities of interactive television. The landscape was large and confusing because every major TV services provider and platform used different technology and had different capabilities. It was our offering to simplify it for people and help them successfully run advertising campaigns across our aggregation of platforms. When clients told us about their campaigns and KPIs we would create a strategy, plan, and design for them on each platform for them. I worked with their design agencies to gather enough content and assets so I could design the apps for them. My favorite project and client was ESPN. Twice a year we would build interactive TV apps for all the sponsor of the Summer and Winter X-Games. After I designed the apps and worked back and forth the with the client and agency for approvals I would package up the design assets for delivery for the platforms. Each platform had its own specifications and I got very good about developing apps within the guidelines pushing each template to its limits. I worked with the platforms to make sure the TV apps where developed correctly to spec and ready on time for the event.