TV viewership and engagement data is different enough from web data we decided to go custom and not to use Google Analytics or Omniture. We also decided not to build from scratch and chose Tableau for our platform. The designs on the right are custom reports designed by our analytics team in a website I designed to deliver the data to clients. The website is built with Wordpress, extended with a custom theme and some plugins for secure private content. I designed and deployed the site and worked with the analytics teams to tighten up the report designs so the iframes we pulled into the site looked good.